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- Master Kong’s Commitmenton Nutrition and Health
[2024-12-12 ]
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Master Kong is committed to meeting the high-quality and diversified healthy dietary needs of Chinese consumers. Through breakthroughs and innovations in our own research and development technology, Master Kong continuously improves the added value of our products in terms of health and realizes the leap and upgrade of our products from convenience to deliciousness and then to health. We promise:
- Actively responding to various national nutrition and health policies, including the National Nutrition Plan (2017-2030), and incorporating nutrition and health into various research and development activities, such as product design, product innovation, and technical cooperation;
- In the R&D of instant noodles, we will implement the national call of “three reductions and three health”, and in addition to always insisting on not adding preservatives, we will continue to promote the reduction of oil, salt and fat, focus on increasing the protein content, and retaining more vegetable nutrients and dietary fibers. In the R&D of beverages, we will focus on sugar-free and low-sugar areas, and actively launch a series of optimized products; in the R&D of cakes and pastries, we will strengthen the nutrition of calcium and other elements, increase the content of dietary fiber, reduce sugar and fat, and ensure the nutritional balance of the products;
- Central Research Institute, Instant Noodles R&D Center, Beverage R&D Center, Basic Sciences Department and other R&D institutions focusing on food safety and quality, health and nutrition, process optimization and other innovations have been set up to incorporate nutrition and health into product design and product innovation, and to establish cooperation with external scientific research institutes to carry out relevant research and development projects, and will continue to increase R&D investment in healthy and nutritious products and continue to expand the field of nutrition and health research and development. In the future, we will continue to increase our investment in R&D of healthy and nutritious products and continue to expand the field of nutritional R&D;
- Participate in the establishment of international, national and industrial health and nutrition standards and promote the establishment of health and nutrition standards for our own products;
- Actively advocate the concept of reasonable diet and balanced eating, spread the concept of nutrition and health, and work with the government and industry partners to promote the realization of a healthy lifestyle for the majority of the consumer population.
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