Master Kong has deeply empowered the entire industrial chain by integrating innovative production methods and collaborating with stakeholders, from the source to digital and intelligent production, from logistics operation to circular utilization at the consumption terminal. This effort promotes the sustainable development of agriculture and provides consumers with higher-quality animal products. We are committed to requiring suppliers and partners involved in animal production and operation in the value chain to:

• Abide by the “Five Freedoms” animal welfare principles recognized internationally, including:
  • Freedom from hunger and thirst, by ready access to fresh water and a diet to maintain full health and vigor.
  • Freedom from discomfort, by providing an appropriate environment.
  • Freedom from pain, injury, or disease, by prevention or rapid diagnosis and treatment.
  • Freedom to express normal behavior, by providing sufficient space, proper facilities, and the company of the animal's own kind.
  • Freedom from fear and distress, by ensuring conditions and treatment which avoid mental suffering.
• Minimize and use antibiotics reasonably in animal production and breeding processes, in order to promote animal health, growth, and the prevention of routine diseases.
• Eliminate or reduce the use of artificial growth hormones.
• Avoid to use genetically modified or cloned animals.
• Disclose other animal welfare-related data or commitments.
• Our animal products are traceable, ensuring clarity and transparency at every step from farm to table, giving consumers peace of mind while promoting continuous improvement in animal welfare and environmental protection.

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