上海迪士尼度假區與百事公司和康師傅控股簽署戰略聯盟協議

百事公司和康師傅控股攜手上海迪士尼度假區

建立飲品和市場推廣的廣泛聯盟

（2014年2月27日，上海）—— 上海迪士尼度假區今天宣布與百事公司（百事）、康師傅控股公司（康師傅）簽署為期數年的戰略聯盟協議，標志著百事和康師傅成為度假區的首要飲品供應商。來自百事、康師傅以及上海迪士尼度假區的兩家合資業主公司的高層代表正式簽署合作協議，實現度假區籌備運營階段的又一個重要裡程碑。

該聯盟將確保游客在造訪上海迪士尼度假區期間，能享受百事和康師傅旗下各類知名且高品質的軟飲和即飲茶飲料。除了為上海迪士尼度假區提供世界級的飲料產品外，百事和康師傅的品牌還將呈現於度假區內的核心位置及游客體驗之中。兩家聯盟合作伙伴還將聯合推出極具影響力的市場營銷活動，以進行產品推廣並幫助宣傳上海迪士尼度假區。

“上海迪士尼度假區將成為全中國乃至全球消費者體驗神奇的勝地。”百事公司大中華區飲品總裁羅秉鴻表示：“百事對於能參與度假區開發，並借此機會將我們的品牌融入迪士尼體驗而感到興奮，並對能與上海迪士尼度假區攜手展現各自品牌的卓越性深感榮幸。我們將結合全線的產品組合、市場營銷實力、以及我們的創意和設計團隊，全力支持這一聯盟。”

“我們非常高興能與上海迪士尼度假區建立戰略聯盟”，康師傅飲品控股執行長柯元達表示：“我們的目標是讓所有上海迪士尼度假區的游客在體驗神奇之旅的同時享受高質量的飲品。”

“我們十分高興地宣布與百事和康師傅建立戰略聯盟關系”，上海迪士尼度假區總經理柯磊安表示：“百事和康師傅的品牌深受中國消費者的喜愛，也與上海迪士尼度假區高度契合。與這兩大品牌的強強聯手，將確保我們的游客在度假區游玩期間能享用眾多廣受歡迎的飲品。上海迪士尼度假區致力於為全國乃至全世界的游客提供令人難忘的高品質度假體驗，我們與百事及康師傅的聯盟將為此錦上添花。”

此外，百事計劃為來訪上海迪士尼度假區的游客開發新型飲品設備。除產品銷售和聯合營銷外，上海迪士尼度假區還將攜手百事公司位於上海的亞洲研發中心，通過在烹飪食品創新方面的合作，打造度假區獨特的餐飲體驗與菜式。該中心於2012年11月開幕，是百事公司在北美以外最大的研發基地。

# # #

關於百事公司

百事公司是全球食品和飲料行業的領導者，年淨收入逾650億美元，旗下品牌系列中有22個品牌的年零售額都在十億美元以上。主要業務包括桂格麥片食品、純果樂果汁、佳得樂運動飲料、菲多利休閑食品和百事可樂飲料，以及其它數百種美味健康、全球消費者喜愛的食品及飲料產品。百事全體員工承諾將共同努力維護廣大公眾和地球家園的健康未來，從而實現可持續增長，百事相信這也會為公司創造更成功的未來，將其定義為“百事公司的承諾”：即百事公司將努力提供多種多樣符合本地口味的食品和飲料產品，探尋節約能源、水和包裝材料的創新途徑，降低對環境的負面影響，為廣大員工創造理想的工作環境，尊重和支持所在社區，並為社區的發展貢獻我們的力量。如欲了解詳情，請登錄www.pepsico.com。

關於康師傅控股

康師傅控股是中國知名的食品和飲料企業之一，主要在中國從事生產和銷售方便面、飲料及糕餅業務。康師傅控股於1992年開始生產方便面，並於1996年將業務擴展至糕餅及飲料。憑借安全、美味並且物有所值的優質產品，透過精湛的生產工藝、出色的運營、產品的創新及對企業社會責任的關注，康師傅系列產品深獲消費者的喜愛。康師傅控股20多年來關注社區、戮力經營的成果，使得“康師傅”已成為中國消費者認知度最高的品牌之一，更對支持三農做出了顯著的貢獻。自2008年起，康師傅控股因其穩健的財務記錄及出色的管理和創業技能，已經連續6年被福布斯評為“亞洲50強”上市公司。康師傅控股於1996年在香港聯合交易上市，現為恆生指數成分股之一。如欲了解詳情，請登錄http://www.masterkong.com.cn。

關於百事公司和康師傅控股

百事公司和康師傅控股於2012年3月達成在華戰略聯盟，現已成為中國最大的飲品系統，提供百事和康師傅品牌的全系產品。在中國，康師傅品牌旗下的即飲茶飲料、瓶裝水以及中國傳統果汁產品是其各自領域的領導品牌。康師傅還負責制造、銷售和分銷百事旗下的碳酸軟飲及佳得樂、純果樂和冰純水等品牌的飲品。

關於上海迪士尼度假區

中國大陸首座迪士尼度假區——上海迪士尼度假區——將成為游客們遠離塵囂、共度美好時光的最佳去處，當賓客和親朋好友們進入這座可以任憑想象力恣意縱橫的全新度假區時，將可以共同探索一個充滿幻想、創造力和探險的奇妙世界。這個度假區將包括一座延續迪士尼傳統主題並融合中國特色和魅力而設計的樂園，兩座帶有主題風格的酒店，大型的零售、餐飲和娛樂中心，以及完善的休閑設施。

度假區將坐落於上海浦東新區，計劃於2015年年底開門迎客。

上海迪士尼度假區是由華特迪士尼公司與上海申迪集團共同投資的合作項目。合作雙方投資設立了兩家業主公司（上海國際主題樂園有限公司和上海國際主題樂園配套設施有限公司）和一家管理公司（上海國際主題樂園和度假區管理有限公司）。上海申迪集團持有業主公司57%的股份，迪士尼持有剩余的余下43%股份。在管理公司中，迪士尼持有70%的股份，上海申迪集團持有30%的股份。管理公司將代表業主公司負責度假區的創意、開發和運營工作。

Shanghai Disney Resort Signs Strategic Alliance with PepsiCo and Tingyi Holding

PepsiCo and Tingyi Holding team up with Shanghai Disney Resort in a broad beverage and marketing alliance

(February 27, 2014, Shanghai) – Shanghai Disney Resort announced a multi-year strategic alliance today with PepsiCo, Inc. and Tingyi Holding Corp., which recognizes PepsiCo and Tingyi Holding as the primary beverage suppliers to the resort. The agreement, signed by leadership representing PepsiCo, Tingyi and the resort’s two joint venture owner companies is another significant milestone in the resort’s pre-opening development.

This alliance will ensure that Guests to Shanghai Disney Resort will be able to enjoy a wide variety of well known, high quality PepsiCo and Master Kong beverage soft drink and ready to drink tea brands during their visit.  In addition to the provision of world-class beverage products to Shanghai Disney Resort, PepsiCo and Tingyi Holding will also have an integrated brand presence in key locations and experiences within Shanghai Disney Resort.  The alliance partners will also develop high impact co-marketing campaigns to activate their products and help promote the Shanghai Disney Resort.

“Shanghai Disney Resort will be a truly magical destination for consumers throughout China and around the world,” said Parinya Kitjatanapan, President, PepsiCo Greater China Region Beverages. “PepsiCo is thrilled to be part of the resort’s development and to have the opportunity to integrate our brands into the Disney experience.  We are proud to work with Shanghai Disney Resort to showcase our brand excellence and will support this alliance with the full power of our product portfolio, our marketing capabilities, and our innovation and design teams.”

“We are excited to enter into an alliance with Shanghai Disney Resort,” said Ko Yuan-Ta, Chief Executive Officer of Tingyi Holding’s beverage subsidiary. “Our goal is that all guests visiting Shanghai Disney Resort will enjoy high-quality beverages while having a magical Disney experience.”

“We are pleased to announce this new alliance with PepsiCo and Tingyi Holding,” said Mike Crawford, General Manager of Shanghai Disney Resort. “Pepsi and Master Kong are beloved brands throughout China and a great fit for Shanghai Disney Resort.  This alliance ensures that our Guests can enjoy their favorite beverages during their visit, and it complements our efforts to provide high-quality, memorable vacation experiences for our Guests.”

In addition, PepsiCo plans to develop innovative beverage equipment for Guests visiting Shanghai Disney Resort.  Beyond product distribution and co-marketing, Shanghai Disney Resort will also look to leverage PepsiCo’s Asia R&D Center in Shanghai to develop unique menu items through culinary innovation. The center, which opened in November 2012, is PepsiCo’s largest R&D facility outside of North America.

# # #

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands which generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

About Tingyi Holding

Tingyi Holding Corp. is China's leading food and beverage company that specializes in the production and distribution of instant noodles, beverages and baked goods in the PRC. Tingyi started its instant noodle segment in 1992 under the brand of Master Kong, and expanded into the bakery segment and beverages in 1996. The philosophy of Tingyi is to provide consumers with safe, tasty quality products with value for money. With sophisticated production processes, outstanding operation, innovative products and CSR campaigns, Tingyi is widely respected in China's consumer industry. Continuous attention to operations at the community level in the past 20 years has made "Master Kong" one of the most recognized brands. The Company has also made big contributions to rural, agricultural and farmers' development. For six consecutive years from 2008 to 2013, Tingyi was named one of the 50 best listed companies in Asia by Forbes for its solid financial track record and excellent management and entrepreneurial skills. The company is one of the constituents of Hong Kong Hang Seng Indexes (HSCI).  For more information, please visit www.masterkong.com.cn.

About PepsiCo and Tingyi Holding

In March 2012, PepsiCo and Tingyi Holding completed their strategic alliance in China and has become the largest beverage system providing full range of PepsiCo and Master Kong-branded products.  In China, Tingyi Holding’s Master Kong-branded ready-to-drink tea, bottled water and Chinese traditional juice are leading brands in each category. The company is also responsible for manufacturing, selling and distributing PepsiCo’s carbonated soft drinks, as well as Gatorade, Tropicana and Aquafina-branded beverage products.

About Shanghai Disney Resort

Shanghai Disney Resort, the first Disney resort in Mainland China, will be a place where friends and family can escape together to a whole new world of fantasy, imagination, creativity and adventure.  The resort will include a park designed in the rich tradition of Disneyland theme parks around the world with the uniqueness and beauty of China, two themed hotels, a large retail, dining and entertainment venue and an array of recreation facilities.

The resort will be located in Pudong, Shanghai and is targeted to open at the end of 2015.

The resort is a joint venture between the Walt Disney Company and Shanghai Shendi Group comprised of two owner companies (Shanghai International Theme Park Company Limited and Shanghai International Theme Park Associated Facilities Company Limited) and a management company (Shanghai International Theme Park and Resort Management Company Limited).  Shanghai Shendi Group holds 57% of the shares and Disney holds the remaining 43% of shares of the owner companies.  Disney has a 70% stake and Shanghai Shendi Group has a 30% stake in the joint venture management company.  The management company is responsible for creating, developing and operating the resort on behalf of the owner companies.
 

信息來源：