China highly values the health of the people and prioritizes it in its development strategy and sets the visionary goal of building “Healthy China” by 2035. As a leading company in China’s food and beverage industry, Master Kong is committed to meeting the needs of Chinese consumers for healthy diet. Through its own R&D technology breakthroughs and innovations, Master Kong constantly increases the added value of health products, achieving the leapfrog and upgrade of its own products from convenience to delicacy followed by health.

Health and Nutrition Product Development and Expansion
Master Kong Central Research Institute focuses on the research and development and innovation of food safety and quality, health and nutrition and process optimization, etc., and constantly increases the R&D investment in health and nutrition products. Master Kong has set up the “Instant Noodles R&D Center”, “Beverage R&D Center” and “Basic Research Department”, cooperated with Zhejiang University, Nankai University and Jiangnan University, etc., and conducted in-depth research and development of sugar-free, low-fat, nutritional and health products. For example, we have cooperated with Nankai University on projects such as studying how healthy the low-sugar oolong is as well as developing healthy noodles with slow digesting and low GI. In addition, we attach importance to the training of health and nutrition R&D talents, and actively reserve talents. Master Kong has established a dedicated health and nutrition R&D team of more than a dozen people, and the size of the R&D team will continue to expand in the future.
We actively respond to various national nutrition and health policies, including the National Nutrition Plan (2017-2030), and incorporate nutrition and health into various R&D activities such as product design, product innovation and technical cooperation. Master Kong implements the transformation of R&D results and refines the formulas of more than 100 product lines, such as the "Classic Series". Master Kong actively promotes the reduction of sugar, fat and sodium in its products, as well as the reduction of artificial ingredients and the addition of more natural and nutritious ingredients.  In Shenmu, Shaanxi, we have established "Environmentally Friendly Vegetable Bases", cooperating with raw material suppliers and the Chinese Academy of Agricultural Sciences to use coal slurry bio-fermentation technology. This technology converts waste coal slurry into organic fertilisers, enhancing soil fertility and reducing the need for chemical fertilisers in the process of cultivation. In the experimental fields of Kangba Nuo’er area of Kangbao County, Hebei province, we assist local farmers with the concept of circular agriculture and technological innovation. We use advanced yeast (microbe) fermentation technology to accelerate the transformation of organic fertilisers, reducing the use of chemical alternatives in the process of raw material cultivation.
In terms of the R&D of instant noodles, Master Kong supports the “Three Reductions and Three Kinds of Health (三減三健)” campaign. In addition to no preservatives, it promoted oil and salt reduction of products through technological innovation. Master Kong developed the “Express Chef’s Noodle (速達面館)” series of new nutrition and health products, which use innovative low-fat fried-free technique to make the fat content per 100g of dry instant noodles lower than 1g, meeting the requirements of the national standard for low-fat dry instant noodles. In addition, the product largely increases content of protein with more green vegetables and dietary fiber retained. The total amount of dietary fiber contained in a bucket of “Express Chef’s Noodle”, accounts for approximately 40% of the daily reference intake of dietary fiber of Chinese residents.
In terms of R&D of beverage, the Company focuses on the development of sugar-free, low-fat products. The Company launched sugar-free/low-sugar products such as “Pure Sugar-free - Alpine Oolong Tea”, “Jasmine Green Tea”, “Da Hong Pao Black Tea”, and other low-fat and zero-fat drinks such as “Xiao Lao Duo Duo Probiotics Drink (Kyoho Grape flavor)(小酪多多巨峰葡萄)”. Compared with traditional drinks, we reduce the use of sugar and fat to provide consumers with healthier products. At the same time, we also increase investment in the research and development of products that supplement essential nutrients, and successfully launch a kind of beverage rich in vitamin C –“Citrus C Storm (柑橘C風暴)”.
In terms of the R&D of pastry, we continue to add calcium elements to the “Color Flute Roll” product for nutrition strengthening to increase children’s calcium intake and ensure their healthy growth. We add oats, wheat bran, purple potatoes and other kinds of coarse grains to the “Muffin Breakfast Cake” products to increase dietary fiber content; we also add eggs, dried fruits and other ingredients, and reduce sucrose and lipid to make the product more nutritionally balanced.
Master Kong is committed to developing “small but beautiful” products to meet the needs of consumers in pursuing a “healthy diet and exquisite life”. Our products of smaller packs include the “Mini Bucket” instant noodles with a capacity of 60% of the conventional capacity, "Soup Chef" series cup noodles, as well as mini bottles of “Master Kong Pure Sugar-free - Yunwu Green Tea” (350ml) and mini bottles of “Master Kong Pure Sugar-free - Jasmine Tea” (350ml). These products are designed to meet consumers’ demand for small sizes of products while ensuring convenience and nutrition.
Master Kong continuously optimizes the production processes for nutritional and health products, and continuously increases the proportion of these products in the total range. In 2023, Master Kong achieved a revenue share of 5.65% for sugar reduction (low-sugar or sugar-free) products. In the future, Master Kong will remain closely attuned to market trends and consumer needs, and will continue to increase investment in innovation and R&D technology development for nutritional and health products. We will further enhance the share of products that feather sugar reduction, fat reduction, sodium reduction, nutritional fortification, smaller packs, and other health products, providing consumers with more diversified choice that better align with modern health concepts.

Examples of Health and Nutrition Product

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